When hiring ops is the right move
You need human judgment on client relationships, culture and ad-hoc firefighting, and volume is still manageable in spreadsheets.
When software is the cleaner hire
The same data gets copied between five tools. Reporting takes days. Proposals stall in Docs. A scoped build (from 14 days on Launch) removes recurring glue work permanently.
The maths agencies overlook
A £5k-£18k owned system vs £40k+ annual ops salary, plus the system does not leave when someone moves on.
Frequently asked questions
Can we do both?
Yes. Software handles repeat workflow; ops focuses on clients and exceptions.
How fast can software ship?
Launch tier ships in 14 days; Scale in 21 and Enterprise in 30 when scope requires it.