14days
Launch tier delivery
Fixed-scope delivery tools
Stop rebuilding the same delivery work for every client.
We build B2B agencies internal tools that automate the manual parts of client delivery, the steps your team redoes by hand on every account. Built in 14 days. You own 100% of the code on handover.
Built for B2B agencies running client delivery, reporting, onboarding and operations.
Built to automate delivery.
For B2B agencies.
31hr
Discovery to fixed quote
100%
Code ownership on handover
Deliver faster
Automate the manual, repeated-per-client steps in your delivery so the work that took hours runs in minutes.
Internal toolsRun cleaner
Replace spreadsheet glue and status threads with dashboards and tools your team and clients actually trust.
Reporting dashboardsOwn the system
You keep the codebase, deployment access and full control. No licence lock-in, no platform dependency.
Ownership modelTrusted by teams we build for
Ship owned delivery software without adding another hire first.
“Huge credit to Tomas Jones for moving fast, keeping scope tight, and building properly from day one.”
Tom Sargent Founder, OhMyPod
What we can build
Every system below was scoped, built and shipped with full ownership. Different domains, same engineering. The range here is what we build into agency delivery: data pipelines, dashboards, automation, integrations and full-stack tools.
Rethink Demand
A B2B demand generation agency was running part of its client delivery manually, repeating the same process for every account. We turned it into an internal tool the team owns and runs themselves, removing the manual step from their workflow.
OhMyPod
A podcast SaaS went from an idea in Tom’s notes app to a live, owned product in 21 days.
View case study
FX Quant Research Platform
A complete forex research platform for exploring price data, testing strategies, and turning market information into usable insight.
View case study
Real Estate Property Prediction App
A full-stack property platform combining predictions, portfolio management, staff coordination, and mapping.
View case study
Scrapr.io
A lead generation SaaS that returns 1,000+ verified leads in around 30 seconds.
View case study
Instagram Lead Scraper
An automated Instagram prospecting system that processes profiles, identifies high-value leads, and moves them into a CRM.
View case study
Crypto News Scraper
A real-time crypto news system that monitors 50+ sources and filters market-moving updates.
View case study
Lead Magnet Generator
An AI-powered generator for creating LinkedIn lead magnets, saving them to Notion, and tracking performance from one dashboard.
View case studyWhat we build
Internal tools, reporting, proposals, portals and ops software for B2B agencies. One owned codebase per build, scoped and shipped in fixed sprints.
Internal tools
14 to 30 days
Custom software and internal tools
Automate the manual, repeated-per-client work in your delivery. Lead routers, data pipelines, qualification and research workflows, built around how your team already works.
- API and CRM integrations
- Replace manual copy-paste work
Reporting
14 to 30 days
Reporting dashboards
Pull analytics, ads and CRM data into one live client-ready view, and stop rebuilding the same report every month.
- Live KPIs per account
- GA4, ads and CRM in one view
Proposals
14 to 30 days
Proposal and quoting systems
Send proposals while the buyer still remembers the call, with scope, pricing and approvals in one owned system, not another Google Doc.
- Scoped pricing and approval chains
- Version history and buyer-ready export
Portals
14 to 30 days
Client and customer portals
Move delivery out of Slack threads and email. One secure portal for status, files and approvals your users actually open.
- Status, files and approvals in one place
- Branded portal experience
Operations
14 to 30 days
Internal ops and delivery queues
Route work, track delivery and surface blockers in one workspace your team actually opens.
- Lead routing and delivery queues
- Delivery visibility for leads
Ownership
Owned by you. Built properly.
Every build comes with source code, deployment access, handover docs and clear ownership.
View services- 100% code ownership
- Clean handover docs
- Deployment included
- Modern infrastructure
Process
How we take you from idea to live software.
Four clear stages from first call to production. Fixed scope at every step, so you always know what ships, when it ships, and what it costs.
-
01
Discovery
We start with a short call to understand what you are building, who uses it, and what “done” looks like. Before design or code, we capture the product properly.
- User roles, permissions and core journeys
- Screens, data model and integrations for v1
- Success criteria we can test against at handover
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02
Scope and quote
You receive a fixed quote on Launch, Scale or Enterprise: written features, delivery window, and payment terms. No open-ended hourly billing.
- Tier, price and timeline agreed in writing
- Feature list with acceptance criteria
- 50/50 on Launch and Scale; Enterprise milestones on the scoping call
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03
Build
We build in focused sprints with a private live link early on. Each week you see real software: auth, core screens, integrations and polish, not slide decks.
- Weekly demo and plain-language progress updates
- Staging environment you can click through anytime
- Scope locked; new ideas wait for a follow-on phase
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04
Handover
You receive everything needed to run and extend the product without us: repository, hosting access, environment notes and a recorded walkthrough.
- Full source code and deployment access
- Handover documentation your team can follow
- No licence fee, no dependency on our platform
Simple build pricing.
We scope around countable product complexity: users, screens, integrations and compliance needs. Delivery time follows the agreed scope.
Launch
From £5,000
shipped in 14 days
For founders and teams taking one core idea live, fast.
- Single user type
- Up to 3 core screens
- Email and password authentication
- Payments-ready architecture
- Testing and deployment
- Handover docs and 100% code ownership
50% upfront, 50% on handover
Scale
Most popular
From £9,500
shipped in 21 days
For products with multiple user roles and real integrations.
- Multiple user roles with permissions
- Up to 8 core screens
- Up to 3 external integrations (CRM, analytics, APIs)
- Billing and subscription logic
- Testing and deployment
- Handover docs and 100% code ownership
50% upfront, 50% on handover
Enterprise
From £18,000
shipped in 30 days
For regulated and security-conscious teams that need compliance built in.
- Everything in Scale, no screen cap
- GDPR-compliant data handling and audit logging
- SOC 2-aligned architecture
- SSO and role-based access control
- Security review and documented compliance posture
- Handover docs and 100% code ownership
milestone-based, agreed on scoping call
Not sure which tier fits? Book a call and we’ll map scope to Launch, Scale or Enterprise.
Frequently asked questions
What does custom software cost?
Standen offers three fixed-scope tiers: Launch from £5,000, shipped in 14 days, Scale from £9,500, shipped in 21 days, and Enterprise from £18,000, shipped in 30 days. Launch and Scale are paid 50% upfront and 50% on handover. Enterprise milestones are agreed on the scoping call.
How long does a software MVP take?
Delivery follows tier: 14, 21 or 30 days depending on scope, from a focused Launch build to a larger product with integrations or compliance. Recent projects include a live SaaS in 21 days, a forex research platform in 12 days, and a lead magnet tool in 9 days.
Does the client own the code?
Yes. You receive the full codebase, deployment access, handover documentation and everything needed to run the product yourself. There is no licence lock-in or platform dependency.
What should we build first?
Start with the delivery step that costs the most time or margin: an internal delivery tool, reporting dashboard, client portal, proposal system, or delivery queue. On a discovery call we help you pick the smallest useful v1.
Custom build vs off-the-shelf SaaS?
Use off-the-shelf SaaS when the job is standard. Build custom when your users, data model, approvals or integrations need something owned.
Ready to scope your next build?
Book a short call. We’ll map the simplest system worth building first.
Book a call